When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
"Business is good at a South Carolina barbecue restaurant, but there is issues keeping up with the demands of hungry customers who are lined up outside."
"A father and son with a broken relationship are leading their tea shop franchise into dangerous territory. If Marcus can't get them to separate their business and personal lives, tea time will be over... for good."
"A beloved kitchen supply store in Manhattan faces extinction after its owners' divorce. If Marcus can't figure out a way to get them working together, the deal may go up in smoke."
"The Profit's Marcus Lemonis travels to Cuba at a time of historic change, and profiles a new breed of business owners determined to succeed under one of the most oppressive regimes in the world."
"A Mexican-American's tortilla business is being decimated by big competitors. Marcus will team up with George Lopez and the owner to develop products and make this American dream a reality."
"A family-owned chocolate shop was started by three siblings in support of their chocolatier father; despite circumstances becoming desperate, the family is resistant to change."
"Marcus helps a Colorado manufacturer of tiny homes that faces massive issues, including an owner's lack of leadership, over a million dollars of debt, and low morale."
"At a Detroit-based denim business, the three owners all have their own pet interests and goals; one owner stamps out any idea that he didn't come up with; another obsesses over the smallest of details; the third cares only about his own payout."
"Marcus helps a cookie company owned by a 13-year-old entrepreneur and his mother that faces serious growing pains; Cory's mother struggles to trust anyone and resists change, leading to missed opportunities."
"Tonight on The Profit, Marcus Lemonis is in Morris, Illinois hoping to make a deal with Rayjus. Rayjus is a sports apparel company that specializes in fishing apparel. The name Rayjus is a combination of the first names of owners Ray Odom and Justin Romines. Rayjus has poor employee morale and unfocused owners, including one with a troubling side gig as a radio DJ. Rayjus also owes the IRS thousands in back taxes."
"Marcus Lemonis is in Orange County, California hoping to make a deal with JD Custom Designs. JD Custom Designs is a company that specializes in retail displays. The owner Jeff can't let go of control, which slows the process, limits creativity and negatively impacts the company."
"A men's apparel business on the California coast is about to unravel completely for co-owners and brothers Mike and John, who found early success selling to big stores, but profitability never followed when they opened up two locations of their own."
"A Los Angeles startup is creating buzz with its fashion-forward cell-phone cases; behind its breathtaking sales, the cracks are starting to show; its CEO does whatever he pleases, leaving his partners demoralized and the business unable to grow."
"A Chicago startup impresses with their high-end sunglasses, but behind the flashy shades, the company struggles to turn a profit; its CEO has trouble moving beyond a personal tragedy, affecting every aspect of the business from marketing to hiring."
"At a small family-run pizza chain, the proud patriarch is squeezing the life out of the business; he has long dreamed of taking his drive-through pizza concept nationwide, but he's so resistant to change that he alienates potential franchisees."
"A Chicago-based lighting company sparks innovation with unique designs and customizable options, but the owner's lack of leadership causes sales to fizzle; if Marcus can't convince her to value her team, it may be lights out for this startup."
"A women\u2019s athleisure company found initial success building a following online, but the owner\u2019s conservative aesthetic is starting to lose popularity, and she refuses to take any risks, despite suffering sales."
"A husband-and-wife team work tirelessly to keep their maternity and children\u2019s retail stores open, but after 10 years in business, they aren\u2019t certain of their roles or their numbers, and their merchandise lacks universal appeal. Moreover, a recent health crisis put even more stress on the business and their marriage."
"A master bagel maker builds a big following in Chicago, but even as he dreams of expanding beyond the Windy City his business is growing stale; if Marcus can't push him to rise to the occasion, this would-be mogul won't be going anywhere."
"The owner of a chain of cork-based retail stores is in deep debt to her romantic partner because of haphazard business practices. She resists advice from her employees, and Marcus struggles to help her develop new products and upgrade the brand."
"Marcus travels to Santa Claus, Ind., to save Santa's Toys; hardworking owners Mark and Heidi's business practices have landed their business on the naughty list, and they must follow Marcus' protocol to save their business."
"Two former employees from The Casery want to start their own cell phone case brand; Marcus tries to help Charlotte overcome her confidence issues to become a CEO, so she and Skyler can build a new company from the ground up."
"A cookie business grows too quickly from a tiny shop to a full-production wholesale company, and it is now at the mercy of angry lenders; Marcus tries to teach owner Rachel how to stay in business despite heavy financial consequences."
"Greg and Jennifer Lyles want to keep their Kentucky BBQ restaurant small and local, but their son, Chandler, has dreams of going national; as the threat of bankruptcy looms, Marcus strives to put this family on the same road to success."
"The owner of an Asian-inspired shaved-cream shop expands his business before perfecting his concept; now, his company is on the verge of bankruptcy; Marcus tries to push him to change his concept and let go of the manufacturing process."
"Two brash social media influencers build a million dollar sock company but suffer major losses bringing the company to a standstill; Marcus may get cold feet if arrogance prevents the business owners from meeting their goals."
"The owner of a fly-fishing boat and apparel company designs a unique floating tent, but his defensive nature prevents him from taking feedback to improve his brand; Marcus encourages the owner to open up to new ideas."